Since 2019, the Baromètre alimentaire du CIRANO has tracked the evolution of Quebecers’ perceptions, knowledge, and behaviors related to food. The 2025 edition, conducted with a representative sample of 1,003 Quebec residents, offers particularly rich insights: it takes place in a post-pandemic context marked by persistent inflation, but above all by growing geopolitical and trade tensions.

The results show that, after a low point in 2023, Quebecers’ confidence in their food has regained some momentum (62% compared to 59%). However, this confidence remains fragile and dependent on three main levers: local origin, transparency, and food literacy.

Price remains the top concern (with 82% of respondents saying they are somewhat or very concerned), but there has been a significant increase in concerns related to product origin and trade agreements (the proportion of Quebecers worried about the impact of trade agreements on Quebec businesses reached 58% in 2025, a 12-point increase compared to 2023).

Despite the growing importance placed on product origin, the lack of knowledge about certifications and labeling mechanisms remains high. However, Quebecers’ level of food literacy has slightly improved over time. The Baromètre’s findings reveal a clear link: people with stronger food knowledge and skills show a significantly higher overall level of confidence in their food. Strengthening food literacy is therefore not just an educational issue—it is a key structural lever to boost public confidence, support more informed consumption choices, and ultimately strengthen the trust between citizens and Quebec’s agri-food system.

The 2025 edition of the Baromètre thus sends a strong message: local origin reassures, transparency builds trust, and literacy prepares the future.